Mercedes-Benz Social Media Management

Top 10 Mercedes-Benz Dealership Instagram Channels

Instagram is a force to be reckoned with in the automotive world. Not only is there a tremendous amount of car-related content on the mobile platform, but that content is often spread far and wide and difficult to keep up with in terms of best practices, trends, and stories that disappear if you don’t watch them.

Car dealerships that understand social media management and have a sound Instagram strategy know that there is both an art and a science to success on Instagram. The science comes down to knowing when to post, the art is in what you post, what you say and how you engage with your audience.

Here are ten Mercedes-Benz dealerships that are killing the Instagram game one photo, video and story at a time.

#10 @mbtemecula

Temecula is a picturesque community in the hills of south Riverside County in southern California. Mercedes-Benz of Temecula’s Instagram channel wins points for their use of original content, and also for their use of color themes which create a strong impact upon landing on their page.

MB Ft Mitchell Social Media

#9 @mbftmitchell

Kentucky isn’t necessarily the first state that comes to mind when you think of luxury cars, but Mercedes-Benz of Fort Mitchell lands their dealership at slot number nine for their frequency of posting. With over 2,000 Instagram posts to date – most of which are taken right on their lot – the @mbftmitchell gang keep pumping out huge doses of Mercedes-Benz content.

Mercedes-Benz Portland Maine

#8 @primemotorcars

Representing the far northeast way up in Scarborough, ME, Prime Motor Cars is a small car dealer who’s using exclusive, original content to build their social media presence. While it can be challenging to shoot original content in extreme climates such as Maine’s, Prime takes advantage of the world-class showroom facilities at their disposal.

Mercedes-Benz of Minneapolis

#7 @feldmannimports

From the central region of the United States come Feldmann Imports in Minneapolis, Minnesota. This dealership makes the list of top Instagram social media management thanks to their relentless creation of local, original content that isn’t afraid to brave the elements and showcase their location, even when it’s buried under several inches of snow.

Mount Pleasant Social Media

#6 @mercedesbenzmtp

Mercedes-Benz of Mount Pleasant (just outside of Charleston, SC) understands that Instagram was made for beautiful photographs. To that end, there is not a single person in the more than 125 posts on their channel – just one hundred percent pure, Mercedes-Benz content.

Mercedes-Benz of Ontario Instagram

#5 @mbontario

Mercedes-Benz of Ontario is part of the Fletcher Jones company which is also home to the largest Mercedes-Benz dealers in the country. They have their own corporate content team which produces great content and manages their social media and Instagram accounts. @mbontario makes the list thanks to their original content themes which let visitors know they will get frequent value out of their following of the channel.

Instagram Mercedes-Benz

#4 @mbsouthorlando

Mercedes-Benz of South Orlando makes the list for their unique approach to their Instagram channel. Rather than relying completely on beauty shots, they make every middle photo of their channel’s grid a shoutout to their team or customers. For the other two of three they use stock photos provided by Mercedes-Benz corporate, but MB South Orlando is a great example of being resourceful in light of the fact that social media content can be challenging for car dealerships to produce on a regular basis.

Kansas City Mercedes Instagram

#3 @mercedesbenzkc

Mercedes-Benz of Kansas City ranks high on this list for two reasons. The first reason is that they are prolific, with close to 500 posts to their Instagram channel. The second and equally-important reason for their bronze finish here is that their content is local. They take cars out into their community and photograph them against local backdrops and landmarks which means that their local audience is more likely to engage with their channel.

Mercedes Benz Social Media Management

#2 @biemondvanwijk

One of only two non-US dealerships in this list, Biemond van Wijk is a Mercedes-Benz dealership in Aalmsmeer, The Netherlands. One look at their Instagram, and it’s obvious why they’re here in the almost-top spot. A combination of original and and expertly-edited stock photography and renderings, their channel is bursting with color and originality in every post.

Mercedes Benz Social Media Management

#1 @mboakville

The second non-US dealership in this list also takes the top spot. Mercedes-Benz of Oakville in Ontario, Canada, has created an Instagram channel that is a masterclass in creativity and output. Photos that are seasonal – but would look at home in life size on any wall in the office or man cave – are the hallmark of MB Oakville’s channel. With over 2,800 posts to date, and an Instagram strategy that is laser-focused on the excitement and luxury that are the Mercedes-Benz brand, it is no wonder that @mboakville is now playing to an audience of over 180,000 on Instagram.

With over 380 Mercedes-Benz dealerships in the US alone, it’s possible we overlooked some great Instagram channels.

Did we miss a great Mercedes-Benz dealership’s Instagram? Let us know in the comments below.

Tony Kakabadze Photographer

Tony K. | BeyondXSelfish

Name: Tony
Age: 24
Instagram: @beyondxselfish @starks_bxs (personal)
Hometown: Manchester, CT
Current Town: Los Angeles, CA
First Car: 2004 Mercedes-Benz E55 AMG
Current Car: No car at the moment, got my eyes on a Model 3 though.
Dream Car: I’ve always wanted a Ferrari F430

How long have you been into photography and how did you get started?

For about 7 years. I was just always into cameras. I think watching this kid back in my freshman year of high school taking photos of this skateboarder really got me into it. It was cool how he could freeze him mid air doing a trick. And then it branched out to absolutely everything.

Do you have any specialties?

I have shot everything from cars for magazines, street, weddings, corporate events, music videos…etc. But my favorite is portraiture, automotive, low light photography and shooting videos.

How would you describe your style?

Versatile.

What makes a good automotive photo?

Motion, good angle, good lighting, good edit. People are too afraid to go crazy on photoshop. It is insane what you can do in post to make the picture look even greater.

What hardware do you use?

I shoot on Sony platform, My main camera has been a A7III this past year. Along with some Sony lenses, I have a pretty versatile photo/video set up.

What software do you use?

I edit on the adobe suite. Lightroom and photoshop for photos, premiere pro and after effects for videos.

What’s your favorite shoot you’ve been a part?

I got to shoot the LA tattoo convention a few weeks ago, that was pretty cool. But my favorite shoot is usually my last haha.

What’s one car you’d lick white dog sh*t to shoot?

Any Koenigsegg.

Sunkist or Fanta?

Fanta.

Recent Shots

Mercedes-AMG GT 63 S Brilliant Blue Magno
Mercedes-AMG GT 63 S Brilliant Blue Magno

Brilliant Blue Magno Mercedes-AMG GT S 4MATIC+ outside of an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.

Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse
Mercedes-AMG GT 63 S 4MATIC+ Coupe Blue Industrial Warehouse

The Brilliant Blue Magno Mercedes-AMG GT 63 4-Door coupe in an industrial warehouse.



 
 

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AMG Thousand Oaks

CASE STUDY: AMG Thousand Oaks

The Mercedes-AMG GT 4-door is poised to shake the automotive world upon its release in 2019. Mercedes-Benz dealerships across the country are clamoring to get their hands on AMG’s new apex predator with its alleged 630 horsepower and official 7-minute-and-25-second Nurburgring lap time. For the record, as of this writing, that’s the fastest time ever recorded around the Green Hell in a production four-door vehicle.

Are you excited yet?

AMG GT 4 Door Blue

Longtime client, AMG Thousand Oaks, relied on car.media’s content marketing solutions to build awareness of the vehicle’s forthcoming arrival at the nation’s first and only all-AMG showroom. AMG Thousand Oaks wanted to make sure not only that people came to see the car during its seven-day preview tour, but also that the right people came to see the car.

car.media got to work directly with Mercedes-Benz USA who provided early access to a trio of AMG GT 4-door vehicles, including the actual Brilliant Blue Magno Mercedes-AMG GT 63 S 4MATIC+ Coupe that was destined for the AMG Thousand Oaks showroom.

The Work

First, car.media creator, beyondxselfish, created a photo set that highlighted the unique features of the all-new vehicle. From abstract interior photos to rolling shots that evoke tremendous speed, the resulting catalogue contained over 100 campaign-quality images with which to build the excitement on social media.

AMG GT 4 Door Blue

Second, car.media’s social media management team got to work scheduling and publishing content from the shoot starting ten days ahead of the car’s scheduled arrival date at the showroom.

AMGTO Facebook
A new hero image notifies the dealership’s Facebook followers that something important is happening.

Instagram AMGTO
Scheduled posts up to 10 days in advance to build excitement, resulting in a visually appealing Instagram profile.

Content is syndicated to both Instagram and Facebook, enabling maximum exposure to the dealership’s followers.

 

Call To Action

Third, upon the vehicle’s arrival at the dealership, our content production team was dispatched to create a quick, authentic preview walkaround video to let people know that the car had arrived. In this case, speed to market was a priority as the dealership only had a week with the vehicle on premises. With the goal being in-store visits, it was important to not give away too much about the car in the video (as one might in a full-fledged showroom review), yet build the excitement that one could experience with a showroom visit.

Finally, paid media was applied to the video on Facebook and Instagram targeting fans of competing luxury brands including, Porsche, BMW, Audi, Ferrari, Lamborghini, Aston Martin, Bentley, and McLaren. At this point, this is it! The anticipation is over. The call to action is to “Get Directions” to the showroom where the 2019 Mercedes-AMG GT 63 4MATIC+ Coupe is on display to see, hear and feel.

 

The Results

 

Paid Media

People Reached: 7,088

Video Views: 3,372

Directions to Showroom: 12

Media Cost: $50.00

Cost Per Visit: $4.17

Facebook Marketing
 

Earned Media

Brand exposure earned from non-paid activities on non-owned accounts.

Video Views: 8,800+

People Engaged: 1,700+

Owned Media

Impact of earned media on owned accounts.

Accounts Reached: 1,145 (+56% week over week)

Impressions from Content: 2,695 (+43% week over week)

The Bottom Line

First, content marketing for car dealerships is a worthwhile investment. High quality content is a tangible asset that not only sets a dealership apart from its competition, but also returns measurable results in the forms of audience growth, engagement, and real-world actions. Moreover, licensed digital content can be repurposed indefinitely to create new forms of communication for ongoing promotions.

Finally, a sound content marketing strategy encompasses content production or licensing, publishing and measuring of results. As we have seen here, those results can be quite dramatic!

Questions?

1.833.CAR.MEDIA