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Frequently Asked Questions

Our business model is unique and transparent, so we're used to answering some questions before we get hired. Here a few of the most frequent questions we receive.

FAQ

Answers to common questions about car.media and social media management for car dealers.

Why should we hire you?

We have been managing automotive content and communications for clients since 2004. Our business model is transparent and completely frictionless. We don’t believe in long-term contracts. We don’t believe in pushy sales tactics, vague promises or “dropping in” to sell you an overpriced service. We believe that car.media is the most cost-effective and efficient social media agency in the automotive industry. We take pride in our work for you, our clients, and we will absolutely add value to your dealership in creating a consistent and effective social media presence from day one.

 

What happens when we hire you?

Immediately after you subscribe to a social media content and management plan, you will be given a link to schedule a time for our brief onboarding call. We will discuss your needs based on your subscription, identify growth opportunities, and get social media accounts audited and ingested. We will start creating your content and posting to your accounts within 5 business days. Then every month thereafter, we will send you a quick note asking you which VINs, models, or events you want to promote that month, we’ll schedule our photographer, shoot content and blast it all over social media. At the end of each month, we send you an analysis of your social media channels’ performance.

 

What is your pricing model?

We offer a subscription model and we price our services by the week with 1, 2, or 4 weeks of content and posting per month. While we’ll always advocate for a long-term social media management strategy, we understand that dealers sometimes only need a quick push for a car or model, and we’ve created subscription tiers to allow this flexibility.

 

Can we call you?

Of course! We are a social media agency made up of real people doing real work on your dealership’s behalf. You can call, email or message us any time from the contact info in our footer below. We are here from 9AM to 5PM Monday through Friday, and even if we’re not “in the office” when you need us, there’s a good chance we’ll still answer.

 

Where are you located?

We are located in Santa Ana, California, in sunny Orange County, the car capital of the USA.

 

Is your service available in my area?

Yes. Our content operations team is centralized and our field photographers are nationwide.

 

We already use a social media service, what makes you different?

In a word, CONTENT. Custom content production makes us different, and it will make your dealership different, too. Social media is nothing without content, and that content needs to be relevant to your store’s audience and location. Of course, there are other things that set us apart, including our enthusiasm for the automotive industry and our communications style, but our overarching differentiator is our capability to get you the content that you need to grow your dealership’s social media audiences and sell more cars.

 

We already use a social media service, can we still use you?

Yes. All of our subscription levels revolve around the content we produce on behalf of your dealership. Look at car.media as an extension of your on-site team. We work to create your custom content and brand voice just as an internal team member would, and we post and engage around the content we create on your behalf.

 

Do you do inventory marketing?

Yes, but not in the traditional sense where ads are pushed to Facebook and Instagram from your IMS or DMS. We market specific VINs, models or events based on the content we create for your dealership every month.

 

What is a “photoshoot?”

We send a photographer to your dealership to shoot either a car, your showroom or an event. Each car that we shoot is considered one photoshoot, as is each session in your showroom or documenting an event.

 

Do you offer a multi-dealership discount?

Yes. If you have more than 3 dealerships that need a professional social media agency and content, please contact us from the links in the footer below.

 

Do you do paid social campaign management?

Yes. Our full-service monthly subscription offers creation and management of paid social media campaigns based on the content we create for your dealership.

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How can we share our reporting with you?

  • Dealer Name
  • Dealer ZIP
  • Dealer Contact